Behind Purdue Pharma’s marketing of OxyContin

Beginning in the late 1990s there was a rapid increase in the use of prescription opioid drugs. By 2011 prescription opioids had become the most prescribed class of medications in the United States. Chemically related to heroin, and with similar effects, prescription opioids are highly addictive. As a result, between 1999 and 2017, almost 218,000 Americans died from overdoses related to these drugs. Purdue Pharma, a U.S. drug company, is seen by many observers as having been largely responsible for the rise of this situation.

After introducing OxyContin, a powerful opioid painkiller, in 1996, Purdue proceeded to market it aggressively as a drug that was supposedly less addictive, less subject to abuse, and less likely to cause narcotic side effects. A decade later, the company’s executives admitted in court proceedings they had marketed and promoted the drug with the intent to defraud or mislead. In 2007 in one of the largest pharmaceutical settlements in U.S. history, Purdue was fined $600 million. Compared to the $35 billion or so that OxyContin had reportedly helped net for the company, however, the fine was essentially small change.

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Dr Peter Gøtzsche exposes big pharma as organized crime

In this video, Peter C. Gøtzsche, MD, a Danish medical researcher, describes how much of what the pharma industry does fulfills the criteria for organized crime under United States law. As he explains, pharma companies corrupt everyone they can and have bought every type of person, including even government ministers of health.

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How Marketing — and Medicine — Spurred the Opioid Crisis

Aggressive marketing by the pharmaceutical industry in the 1990s resulted in a prescription drug crisis that has spiraled out of control. With over 2 million Americans now estimated to be dependent on opioids, overdose deaths from these highly addictive drugs are occurring at an average of one every ten minutes in the United States.

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Chemotherapy and Cancer in the United States

Cancer makes more money for the pharmaceutical industry than any other single disease. And yet, in the United States the overall contribution of chemotherapy to 5-year survival in adults has been estimated to be just 2.1%. As this video describes, the only reason why chemotherapy is still being used as a treatment for cancer is because it is highly profitable.

To learn about natural health approaches to cancer that have been shown to block all key mechanisms that make it a deadly disease, read the book by Dr. Matthias Rath and Dr. Aleksandra Niedzwiecki, Victory Over Cancer.

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Killing not just pain: Strong painkillers make people drug addicted

In the U.S. the prescription of strong painkillers is producing a wave of addicts. Activists accuse the pharmaceutical industry of ignoring the dangers and exploiting the drugs to make money.

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Confessions of an Rx Drug Pusher

This video tells the story of Gwen Olsen. Once a successful pharmaceutical sales rep., she witnessed the damage that drugs can do and her mission became to stop the over-medication of our children. The author of a book, Confessions of an Rx Drug Pusher, she is now a mental health activist, writer and public speaker.

You can learn more about Gwen on her website.

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Face to Face with the Prescription Opioid Crisis

America’s opioid epidemic has already cost hundreds of thousands of lives. But as this video explains, behind every statistic is a face, a person, and a story. Watch this video, and don’t become one of them.

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